Auctiva: Empowering eBay Sellers with Experienced Leadership

Auctiva is led by CEO Richard Starr and COO Todd Lusby. Combined, the two bring over 40 years of experience in e-commerce and online marketplace leadership, with a strong focus on eBay. Their expertise comes with  overseeing more than $500 million in eBay sales through various enterprise and SMB operations, providing them with valuable insights into what drives success for sellers at scale.

Before their roles at Auctiva, Richard and Todd held senior positions at prominent e-commerce organizations including eBay Enterprise (formerly GSI Commerce), Liquidity Services, and Circuit City. In these roles, they consistently drove growth across major marketplaces including eBay, Amazon, and Walmart.

With their guidance, Auctiva has re-established itself as an independent company. It is dedicated to equipping sellers with essential tools for success, including fast listing creation, AI-enhanced content, and data-driven reporting. Auctiva is committed to being a trusted partner for small and medium-sized eBay businesses.